A small business needs a website that says what it sells, to whom, and how to get in touch, in an order a hurried visitor grasps in a few seconds. The French statistics office INSEE defines a small or medium enterprise as a company with fewer than 250 employees, and counts firms under 10 people as micro enterprises within that group, which covers nearly every company I work with, from a two partner practice to a forty person workshop. They need one page per service or product family, a team page with real faces, a references page and a contact page that gives a name and a direct number instead of an anonymous form.
The recruitment page is the one small business owners forget most often, even though candidates read your site before answering a job ad. A page that describes the roles, the working conditions, the real hours and how to apply, with photos of the workshop or the office, saves time on every hire, and it gets updated with one message when a position opens or closes. References work the same way for a hesitant buyer, who wants to see who you've already worked for, what problem you solved and what that client says about it, and a well written references page does half the work of the first sales meeting.
Many small businesses in France and Switzerland need two languages, and that question is settled at the start rather than patched on later. A Swiss company selling on both sides of the language border works in French and German, a Paris firm with foreign clients needs an English version, and a site designed for two languages from its structure costs far less than a site translated in a hurry a year later. So I design every site with a default language and room for a second one, and the pages of the second language are quoted as extra pages, outside the monthly plan, like anything that goes beyond the presentation site.
Finally, a small business needs all of this to hold up over time without tying up someone in house. In a company of fifteen people nobody has "the website" in their job description, and the usual outcome is a site rebuilt every five years at great expense, then left untouched between two redesigns, with wrong opening hours and a last news item dated three years back. The monthly plan changes that rhythm. Changes go live within the week, the site stays current all year, and the heavy redesign disappears because the site evolves page by page instead of being thrown away and started again.