Blog
Field notes on designing and building custom products: performance, design, engineering and everything that separates a website that lasts from one that ages.
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301 redirect: keep your Google ranking
301 redirect explained: what it's for, 301 vs 302, how to set one up, how long to keep it, and the mistakes that cost you your Google ranking.
Read the article- SEO 13 min read
301 redirect: keep your Google ranking
301 redirect explained: what it's for, 301 vs 302, how to set one up, how long to keep it, and the mistakes that cost you your Google ranking.
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SEO 13 min readSEO or SEA: Which to Choose in 2026?
SEO or SEA: organic SEO takes months but lasts, Google Ads buys instant clicks. How to choose between them based on your budget and your business.
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SEO 13 min readHow to Get Google Reviews in 2026
How to get Google reviews without cheating: the link to share, the messages to send your customers, and what the law and Google actually forbid.
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Strategy 12 min readTypes of websites: which one do you need?
The different types of websites in 2026: showcase, e-commerce, landing page, portfolio, custom. Which one to choose for your business and budget.
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SEO 13 min readWhy my website isn't showing on Google
Your website isn't showing on Google? Check in two minutes whether it's missing or just ranking low, then fix each cause, explained in plain words.
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Engineering 12 min readCreate a professional email address
Create a professional email address on your own domain: the steps, the providers and their 2026 prices, and how to keep your messages out of the spam folder.
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Engineering 13 min readDomain name and web hosting explained
Domain name and web hosting: the difference explained simply, whether you need both, what it costs, and how to choose the right setup without getting locked in.
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SEO 13 min readCreate a Google Business Profile in 2026
Create a Google Business Profile in 2026: the steps, the new video verification and how to optimize your listing for the local pack.
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Strategy 12 min readWebsite Chatbot: What It Does and Costs
Website chatbot: what it does, how to add one to your site, real prices in francs, and when a chatbot actually helps your site instead of hurting it.
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Strategy 13 min readCall to Action: The Button That Converts
Call to action: what makes a good CTA button, how to write it, where to place it, and how to make it work on mobile, with real, concrete examples.
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SEO 12 min readTitle tag: ideal length and examples
The title tag is the clickable title of your page in Google. Ideal length in 2026, examples by page type and a method to write yours well.
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SEO 14 min readSEO Audit: the complete method for 2026
SEO audit: the method to audit your own site, the free tools that actually work, real prices in francs, and a prioritized action plan.
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Strategy 13 min readMultilingual website: structure, SEO, cost
Multilingual website: how to choose your languages, structure your URLs, set hreflang tags without errors, translate well and budget the cost in francs.
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SEO 13 min readLink Building: Earn Quality Backlinks
Link building means earning backlinks from other sites. A practical method, what Google really says about buying links, and how to track your link profile.
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Strategy 13 min readOne page website: pros, cons, when to use
One page website: pros, cons, real prices in francs and the difference from a landing page, so you know if this single-page format fits your project.
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Strategy 13 min readWhat Is a CMS and Which One to Choose?
What is a CMS? A simple definition, how it works, the most-used platforms and which CMS to choose for your project and your budget in francs.
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Strategy 13 min readHow long does it take to build a website?
How long it takes to build a website: real timelines for a showcase site, an online store and a custom build, step by step, and how to make yours go faster.
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SEO 13 min readCore Web Vitals: does your site pass?
Core Web Vitals in plain English: what LCP, INP and CLS measure, how to read your score in 2026, how to fix it, and what a fast site really costs.
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Strategy 13 min readConversion funnel: 4 stages and an example
Conversion funnel explained: a clear definition, the 4 stages, a worked example with numbers, where you lose customers and how to fix your website.
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SEO 13 min readGEO vs SEO: how to get cited by AI search
GEO vs SEO explained: what generative engine optimization changes, what Google actually recommends, and how to measure your visibility inside AI answers.
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SEO 13 min read404 Error, How to Find and Fix Broken Pages
404 error explained: common causes, SEO impact, free detection tools and step-by-step fixes to keep your website clean for visitors and search engines.
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SEO 11 min readMeta description, how to write a good one
The meta description is the text below your title in Google. Ideal length, real examples and a method for writing yours in 2026.
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SEO 12 min readInternal linking, how to do it right
Internal linking connects your pages for Google and your visitors. A concrete method, common mistakes, and tools to get it right from the start.
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Strategy 13 min readHow to Start a Blog: Tools and Real Costs
How to start a blog in 2026: platforms compared, real costs in francs, writing for Google and a realistic timeline before you see traffic.
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Strategy 13 min readWhy You Need a Website in 2026
Why create a website when you already have social media: what a site really gives a business, whether it pays off in francs, and when to wait before building one.
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Engineering 12 min readResponsive Design: Is It Mandatory?
Responsive design: what Google requires, how to test your site and what mobile adaptation really costs in francs. Everything you need to know in 2026.
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Engineering 14 min readSustainable Web Design: Where to Start
Sustainable web design: practical steps to cut your website's carbon footprint, from green hosting to image optimization and lighter code.
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Engineering 12 min readSSL Certificate, Does Your Site Need One?
SSL certificate explained: what it is, why your website needs one, the types (DV, OV, EV), real costs and how to install it correctly.
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Strategy 13 min readWebsite Structure: How to Plan Yours
Website structure explained: the steps to organize your pages, the tools to map it, common mistakes to avoid and practical examples by site type.
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Strategy 13 min readWebsite Mockup: From Idea to Prototype
Website mockup: the steps, free tools and real costs to turn your idea into a visual prototype before development begins.
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Strategy 13 min readWebsite Audit: Your 2026 Checklist
Website audit in six practical steps: performance, SEO, user experience, security, free tools and when to hire a professional.
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Strategy 12 min readWeb Accessibility: What Your Site Must Do
Web accessibility explained: who's affected by the law, what the penalties are, how to test your site for free, and which fixes to prioritize.
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Strategy 13 min readAI Website Builders, Do They Really Work?
AI website builders in 2026: how they work, the newest AI tools, real pricing in CHF, honest limits, and when hiring a professional is the better call.
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SEO 13 min readLocal SEO: Steps and Real Costs for SMBs
Local SEO for small businesses and freelancers: Google Business Profile, local directories, customer reviews, real pricing in CHF and a realistic timeline.
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Strategy 12 min readWebsite Legal Notices: Your Obligations
Website legal notices: what's mandatory in France and Switzerland, the penalties for non-compliance, and how to write yours without missing anything.
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Strategy 12 min readLanding Pages, What Are They Really For?
Landing pages explained: what they are, why they convert better than regular pages, real CHF prices and the mistakes to avoid for your project.
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Strategy 13 min readWebsite Design Brief, Step by Step
Website design brief explained section by section, with concrete examples, common mistakes and practical tips to get accurate quotes from agencies.
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Strategy 13 min readWebsite Maintenance, Month by Month
Website maintenance: the tasks, the frequency, real costs in francs and a month-by-month checklist to keep your site fast and secure.
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Strategy 12 min readCreate a Free Website: Is It Worth It?
Creating a free website is possible, but at what real cost? The limits, when it is enough, when it loses you clients, and how to move to a real site.
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Strategy 13 min readHow Much Does a Website Cost in 2026? Real Prices & Budget
How much a website costs in 2026: real prices for a showcase site, an online store, recurring costs and how to set the right budget for your business.
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Strategy 14 min readStarting an Online Store: Costs, Tools and Mistakes to Avoid
How to start an online store in 2026: the options, real costs in francs, steps to get going and mistakes to avoid, explained simply.
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Strategy 15 min readWhat Is a Showcase Website and What Is It For?
What is a showcase website: definition, purpose, pages, price, SEO and the difference with an e-commerce site, explained simply.
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Strategy 15 min readHow to Choose a Domain Name Without Regrets
How to choose a domain name in 2026: extension, keyword, brand name, price and mistakes to avoid, explained simply so you start on solid ground.
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SEO 15 min readHow to Rank Your Website on Google in 2026
How to rank your website on Google in 2026: keywords, content, technical basics, local search and realistic timelines, explained simply.
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Strategy 15 min readHow to Create a Website: Steps, Tools and Budget
How to create a website in 2026: the steps, doing it yourself, hiring a pro or going turnkey, the budget, and how to get found on Google.
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Strategy 14 min readWebsite Redesign: How to Get It Right in 2026
Website redesign in 2026: when to do it, the steps to get it right, how to protect your search ranking, and realistic budgets and timelines.