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Field notes on designing and building custom products: performance, design, engineering and everything that separates a website that lasts from one that ages.
Starting an Online Store: Costs, Tools and Mistakes to Avoid
How to start an online store in 2026: the options, real costs in francs, steps to get going and mistakes to avoid, explained simply.
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Strategy15 min readWhat Is a Showcase Website and What Is It For?
What is a showcase website: definition, purpose, pages, price, SEO and the difference with an e-commerce site, explained simply.
Strategy15 min readHow to Choose a Domain Name Without Regrets
How to choose a domain name in 2026: extension, keyword, brand name, price and mistakes to avoid, explained simply so you start on solid ground.
SEO15 min readHow to Rank Your Website on Google in 2026
How to rank your website on Google in 2026: keywords, content, technical basics, local search and realistic timelines, explained simply.
Strategy14 min readHow to Create a Website: Steps, Tools and Budget
How to create a website in 2026: the steps, choosing between doing it yourself or a pro, the budget, and how to get found on Google.
Strategy14 min readWebsite Redesign: How to Get It Right in 2026
Website redesign in 2026: when to do it, the steps to get it right, how to protect your search ranking, and realistic budgets and timelines.