I cover the whole of Tours, from the Vieux-Tours and place Plumereau to the Cathédrale quarter, from rue Nationale and rue de Bordeaux to avenue de Grammont, and the northern quarters around Saint-Symphorien, Paul Bert, Lamartine, Rabelais Tonnellé, Giraudeau, Les Fontaines and the Deux Lions south of the Cher. The Halles on place Gaston Paillhou, with their food merchants and artisans, remain the city's food centre, and the Quartier des Arts in the Vieux-Tours gathers craftspeople and makers the city supports with dedicated actions. Each of these areas has customers who search differently, and the site has to reflect that in its pages.
The communes of Tours Métropole are inside my area, Joué-lès-Tours, Chambray-lès-Tours, Saint-Avertin, Saint-Pierre-des-Corps, La Riche, Saint-Cyr-sur-Loire, Rochecorbon, Notre-Dame-d'Oé, Parçay-Meslay and Mettray. A company in Chambray that receives customers in the retail zone, or a tradesman in Saint-Avertin who drives across the whole metropolitan area, doesn't need the same home page or the same area pages, and I write them from your real journeys rather than from a list copied off another site. For a business that also works in the Loiret, the page on website creation in Orléans presents the same offer.
The trades I see most here are food trades, because Tours holds the label of international city of gastronomy and the Halles merchants sell fruit and vegetables, meat and fish, speciality breads, pastries, wine and fine groceries, but also the building tradesmen who renovate Touraine houses, the health professionals settled around the CHRU, which the city presents as the region's largest employer, and the businesses that live off students, hairdressers, restaurants, gyms, bike and phone repair shops. A site for a tradesman puts lead times and service areas first, a site for a food shop puts the menu, the opening hours and holiday orders first.
Take a maker from the Quartier des Arts in the Vieux-Tours who sells her pieces from her workshop and at the summer craft markets on place Châteauneuf and place du Grand Marché. Her site would have a home page with a photo of the workshop and one sentence on what she makes, a page per family of pieces with prices, a « custom orders » page explaining lead time and deposit, a « where to find me » page with the workshop address, market dates and the shops that stock her in Rochecorbon or Saint-Cyr-sur-Loire, and a simple enquiry form. The online shop would come later, on a separate quote, once the site's traffic justifies it.