I work for businesses in every district the city of Saint-Étienne gathers in its neighbourhood councils, from the Centre-Ville, Jacquard, Préfecture and Chavanelle to Crêt de Roc, Châteaucreux and Fourneyron, from Villeboeuf, Fauriel and Badouillère to Centre Deux, Saint-Roch and Valbenoîte, from Tarentaize, Beaubrun and Carnot to Montaud, La Terrasse and Bergson, from Montreynaud, Le Soleil and Monthieu to Beaulieu, Montplaisir, Terrenoire, Bellevue, Solaure and La Métare, out to Saint-Victor-sur-Loire. The communes of the metropolis get the same work, and a Saint-Étienne tradesperson's clients often live in Saint-Chamond, Firminy, Villars, Saint-Jean-Bonnefonds, La Talaudière, Sorbiers, Roche-la-Molière, Le Chambon-Feugerolles, Andrézieux-Bouthéon, Saint-Priest-en-Jarez or Rive-de-Gier.
According to INSEE the city had 6,140 employer establishments at the end of 2024, most of them in commerce and services, several hundred in construction, and an industrial base still larger than in most cities of this size. In practice that means the plumbers, electricians, joiners, painters and masons renovating the buildings of the centre, the garages and body shops, the restaurants and bars around Place Jean Jaurès and Châteaucreux, health practices, hairdressers, and a generation of workshops and studios born around the Cité du design, set on the former arms factory, in the only French city in UNESCO's network of creative cities of design. Some of those studios work with clients abroad and need an English site too.
Take a joiner and fitter based in Bellevue who works across the whole metropolis. His site has a home page that states his trade and his city, a page for made to measure kitchens and wardrobes, a page for shop and office fitting, a page for doors and windows, and one page per commune he drives to often, say Saint-Chamond, Villars and Firminy. Every page shows his own work in photos, his lead times, a call button that stays visible on a phone, and the list of districts he covers written out in full. My page on the website for tradespeople details this structure, which answers "menuisier Saint-Chamond" without paid advertising.
For a shop or an independent the pages change. A restaurant near Place Jean Jaurès needs a menu that reads well on a phone, exact hours, a booking link and directions from Châteaucreux station. A design studio or a photographer settled near the Cité du design needs a portfolio per type of project, prices and a short contact form. I design each site from these needs, never from a template, and if your clients are also north along the motorway, my page for businesses in Lyon describes the same offer.