I work with businesses in all nine arrondissements, from the Croix-Rousse plateau in the 4th to the slopes and the Terreaux in the 1st, from the Presqu'île, Bellecour and Confluence in the 2nd to Vieux Lyon and Fourvière in the 5th. The 3rd gathers the Part-Dieu business district, Montchat and La Villette, the 6th the Brotteaux and the Tête d'Or park, the 7th La Guillotière, Jean Macé and Gerland, the 8th Monplaisir and États-Unis, and the 9th Vaise, Gorge de Loup and La Duchère. Each area has its own words, and the site uses them.
The metropolitan area doesn't stop at the ring road, and many of my clients do most of their work outside Lyon itself. So I cover Villeurbanne and Bron to the east, Vénissieux and Saint-Priest to the south east, Oullins-Pierre-Bénite and Saint-Fons to the south, Caluire-et-Cuire and Collonges-au-Mont-d'Or to the north, as well as Marcy-l'Étoile and the towns of the western hills where many gardeners and building trades operate. The site names the towns you really serve and describes what you do there, instead of listing places with no content behind them.
The trades I meet most here are the craft trades, which weigh heavily in the Rhône. According to the barometer published by the Chambre de métiers et de l'artisanat Lyon Rhône in February 2025, the department has 48,500 craft businesses, a figure up by almost a quarter in five years. That covers the plumbers, electricians, joiners and painters who work in the old buildings of the Presqu'île and the slopes, the food shops and restaurants that live on neighbourhood customers, and the hair salons and beauty studios found in every arrondissement, many of them run by people who came here from abroad.
Picture a plumber and heating engineer based in Villeurbanne who works in the 3rd and the 6th. The site would have a home page that states the trade, the area and the emergency response time, a "plombier Lyon 3" page and a "plombier Lyon 6" page with the streets and building types he knows, a "chauffagiste Villeurbanne" page for boiler servicing, a page on water heater replacement with before and after photos, and a contact page with one tap calling and a short form. Each page targets a single search, and together they describe what he really does.