Subscription websites for roofers

Website creation for roofers

A roofer wins jobs on the trust their work inspires, and a site that shows the roofs they've redone, their qualifications and a clear quote form convinces a homeowner far better than a bare line in a directory, without tying up several thousand euros in an agency. I code this site for your roofing business, with no template and no WordPress, then I host it, monitor it and fix it every month. Essentiel costs €1 at the order then €39 a month, Visibilité costs €1 at the order then €79 a month and adds four pages and four articles every month for Google and the AI assistants. The domain name and the code are yours from day one, the site is online in under 48 hours, and nothing runs through a finance company.

Why does a roofer need their own site?

When a homeowner finds a leak, tiles blown off after a storm or a roof that has reached the end of its life, they look for a roofer fast on their phone, compare two or three professionals and keep the one whose work they can see and whose seriousness they can check. A roofer with no site then depends on word of mouth and on lead platforms that sell the same request to several competitors at once, while a page in their own name, showing finished roofs and a simple quote form, catches the contact before the others. On a full roof replacement worth several thousand euros as much as on an urgent repair, the future client wants reassurance before they even call you, and it's the site that does that work while you're on a roof rather than on the phone.

A roof protects everything beneath it, and a homeowner rarely trusts their roof to someone they can't verify. A site that shows your décennale insurance, required for roofing work in France, your qualifications such as a Qualibat label, and photos of your own jobs reassures far more than a listing with no proof at all. The RGE certification matters most when you fit roof or loft insulation, because your clients earn public grants like MaPrimeRénov' for it, and a page that explains this clearly draws exactly the renovation jobs that are best funded.

A site in your own name also frees you from the platforms that take a commission on every request and file your profile next to ten other roofers in the area. The domain is registered in your name, the code of the site belongs to you from day one, and you can take it with you the day you decide to. For a building trade artisan who wants to build something that stays theirs, a site of their own beats a subscription to a marketplace where they never own anything.

What should a roofer's site contain to generate quotes?

The site a roofer needs fits on a few pages built around the quote, not a chatty showcase. The home page states your trade, your area and your specialities at the top, with a quote button and a phone number visible without scrolling. Then comes one page per real service, roof renovation, new roof installation, zinc work and gutters, moss removal and roof cleaning, roof and loft insulation, roof window fitting, each written with the questions your clients actually ask rather than trade jargon.

A roofer is judged on two points a site must make obvious, the area where they travel and the exact nature of the work they take on. Each town or zone where you work gets its own page, with your usual lead times, and your specialities are stated clearly, from a brand new roof to the renovation of an old slate or tile covering, because a client doesn't always know whether their project fits your scope. A quote form that asks for the town, the type of roof and a few photos of what's there saves you the qualifying call and spares you trips for jobs that don't suit you.

Proof does the rest, and it's what roofer sites lack most in my experience. Photos of your own jobs, a roof before and after renovation, a gutter fitted cleanly, a cleaned roof that got its slate back, beat bought stock images that a visitor spots at first glance. Your client reviews, pulled from your Google listing and shown on the site, your décennale insurance and your qualifications, and a page that explains how you work from one job to the next, turn a cautious visitor into a quote request.

Finally, the site has to open fast and well on a phone, since most of your visitors look for you on mobile, often in the rush of a leak or after seeing your van go past in the street. I code it with no theme and no page builder, which makes it fast and readable on the smallest phone, and it passes a speed and accessibility check before it goes live. A site that takes five seconds to appear loses the request to the next roofer, and no cosmetic tweak makes up for that lag.

05 The plans

How much does a website for a roofer cost?

01 Essential

Essential

The website, the hosting and the updates, with nothing else to manage on your side.

€1

at the order

then €39 a month

Your site online in less than 48 hours after the order
A unique website, designed and coded for your business
Hosting, daily backups and security monitoring
Technical fixes and updates included in the plan
Text and image changes delivered within 48 working hours
Monthly report on traffic and uptime

That is €469 excluding tax for the first year, then €39 a month, cancellable any month with one month's notice.

Choose Essential

02 Visibility Most complete

Visibility

Everything in Essential, plus the content that puts your site on your trade's keywords and brings you customers.

€1

at the order

then €79 a month

Everything in the Essential plan
4 pages and 4 articles a month, written on verified keywords for Google and AI search engines
Each page targets one more keyword, so after a year your site answers close to a hundred searches in your trade
Monthly report on your positions for local searches

That is €949 excluding tax for the first year, then €79 a month, cancellable any month with one month's notice.

Choose Visibility

Monthly plan excluding tax, 12 months minimum, then cancellable with one month's notice. The domain name and the source code belong to you from day one, with a full export of the site within 15 days on request, free of charge, even during the commitment.

Card payment, secured by Stripe. You pay the order and the first monthly payment, then each monthly payment is charged on the same date. Would you rather get a quote and talk first? Write to me.

How is a roofer found on Google locally?

On Google, a roofer stands out when a page answers a precise local search better than the others, and that starts with the right words. I start from real searches with verified volume, "roofer" followed by your town, "roof renovation", "leak repair", "gutter fitting", and I keep the ones a local artisan can win rather than the national terms the big sites already hold. The site carries the structured data that tells Google your address, your area and your opening hours, which feeds the map panel your clients open from their phone.

On a local search, the Google Business Profile shows above your site, and a half filled listing loses the contact to a competitor who keeps theirs in order. I put it right when the site goes live, roofer or roofing company category, area served, opening hours, recent job photos, and I connect each local page of the site to the listing. With the Visibilité plan, I keep it alive every month, new photos, replies to reviews and questions, and the site's local SEO climbs town by town in the report you receive.

ChatGPT, Perplexity and Google's AI overviews now answer "which roofer to redo a roof in this area" by citing the pages that handle the question head on. The Visibilité plan brings you four pages and four articles every month on verified keywords, of the kind "how much does a roof renovation cost" or "do you need a permit to change a roof covering", which answer a real question and link to one another. The site grows thicker every month instead of sitting frozen, and it becomes the source these engines cite when a homeowner in your area asks the question.

How is your roofer website built?

The first talk lasts an hour, on a site, at your yard or over video, and I ask what you install and repair, for whom, which towns you travel to, what you're asked most often and what you answer when a client hesitates between you and another roofer. I note your qualifications, your décennale insurance, your specialities and your usual lead times, then I leave with your job photos and I write the copy. You have no blank page to fill and no template to choose.

You then receive the full site as a first version, service pages, local pages, photos and copy included, to read on your phone the way a client planning a project would. You tell me what's missing, what's wrong or what doesn't sound like you, and I adjust until every page suits you. Before it goes live, the site passes a speed, accessibility and technical SEO check, with no theme and no builder, and two roofers never receive the same site, even in the same town.

Count under 48 hours between the order and going live, the timing depending mostly on how long you take to review. After that, the hosting, the daily backups, the security monitoring and the technical updates run on their own, which is what the monthly price pays for, and every change of text, price or photo you send me is live within two working days. The monthly report shows you the traffic and the quote requests received, and you can ask me for a quote for a richer project gallery or online slot booking the day you need one.

06 The price

Why this price does not lower the quality

The price comes from how the site is built and maintained, not from a sacrifice on the design or the code.

A site designed and coded, not a template

No purchased theme, no page builder. The layout, the copy and the code are written for your business, after research on what your competitors do and on what your customers type into Google. Two clients never receive the same site.

Performance and security are measured

Before going live, every site passes a check on speed, accessibility and technical SEO, and it does not ship until the score is where it should be. A fast, clean site costs less to host and maintain, and that saving is in the price.

Automation pays the difference

Hosting, backups, monitoring and the monthly report are automated, and I have spent sixteen years building this kind of tooling. Human time goes to the design, the copy and your change requests, not to the repetitive tasks others bill you for every month.

No financing, no hidden clause

You pay €1 or €1 at the order, then a monthly plan for twelve months, with no credit company and no lease contract. The first year total sits at the top of the quote, and the domain and the code stay yours, with an export of the site within 15 days on request.

Frequently asked questions about a roofer's website

How much does a website for a roofer cost?

Essentiel costs €1 at the order then €39 a month, that is €469 before tax for the first year, and Visibilité costs €1 at the order then €79 a month, that is €949 before tax for the first year, with four pages and four articles written every month. The commitment lasts twelve months, then you can stop any month with one month's notice. The first year total sits at the top of every quote, and the pricing page breaks down each line.

What does the subscription include for a roofer?

A full site designed and coded for your roofing business, with no theme and no WordPress, then everything that keeps it running. The hosting, the daily backups, the security monitoring, the technical fixes, your changes within two working days and a monthly report are all included. The Visibilité plan adds pages and articles every month that lift you on Google. For a building trade artisan, it's an affordable site that doesn't cut back on the quality of the work.

Do the site and the domain name really belong to me?

Yes, from the order, and it's written in the quote. The domain name is registered in your name, the source code of the site belongs to you, and you can ask for the full export whenever you want, including during the first twelve months, to receive it within fifteen days at no cost. I don't work through any finance company and I don't rent out sites, unlike the website rental offers where you own nothing before the end.

Should I show my décennale insurance and my qualifications on the site?

Yes, they're the arguments that reassure most when someone trusts you with a roof. A homeowner who hesitates keeps the roofer who shows their décennale insurance, their qualifications such as a Qualibat label and real completed jobs, because they're protecting everything under the roof. The RGE certification makes you visible to clients looking for a professional for roof insulation funded by MaPrimeRénov', since that grant requires it, and I put these elements up front on the home page and on the relevant service pages.

Isn't a builder like Wix or a classic agency simpler?

A builder like Wix leaves you alone in front of a template thousands of others use, and the site stays slow and generic unless you spend your evenings on it after the job. A classic agency puts a salesperson and a project manager between you and the person who codes, and each one gets paid. With me, the one who listens to you is the one who designs and codes the site, with sixteen years of development behind him, and the hosting, the monitoring and the monthly report are automated, which is what allows the monthly price without cutting the work.

Do you work with roofers in Switzerland too?

Yes, I work with artisans in France and French speaking Switzerland, and the subscription amounts are the same in euros, Swiss francs and dollars, only the symbol changes by country. The site is written for your area, whether you work around Lyon, Geneva or Lausanne, with one page per zone where you actually travel. You can contact me to set up a first talk and see what your site would look like.

08 Compare before you sign

A site coded for you, at the price of a kit site

01 The code and the domain name are yours from day one, with an export of the site within 15 days
02 No WordPress and no page builder, every page is designed and written for your business
03 Speed, accessibility and technical SEO are measured before the site goes live

Among the French offers under 100 € a month we reviewed in August 2026, none displayed these three commitments together.

See both plans Start my website