I cover every district of Perpignan, from the historic centre with Saint-Jean, Saint-Jacques, Saint-Matthieu and La Réal, up to Vernet in the north, Saint-Assiscle and Mailloles in the west, and Moulin-à-Vent, Porte d'Espagne and Catalunya in the south. I also cover the surrounding towns, Cabestany, Canet-en-Roussillon, Saint-Estève, Toulouges, Le Soler, Bompas, Pia, Saleilles or Rivesaltes. Each of these places is searched for in its own way on Google, and a local site has to name these districts and villages, because that's how people type their search.
Building and home comfort trades are very present, with 1,388 construction businesses counted at the end of 2024 according to INSEE, and among them many air conditioning engineers, plumbers, electricians and window fitters working on detached houses. Alongside them are the shops of the centre and of the Polygone Nord retail area, the restaurants and guest houses that live off the season, the companies of Tecnosud, and the traders of the Saint-Charles market, presented as Europe's first hub for fresh fruit distribution with some 150 companies. Each family of trades has its own customer questions, and therefore its own pages.
Take an air conditioning installer based in Cabestany who works across Roussillon. His site would have a home page saying what he installs and where, a reversible air conditioning page with photos of his own jobs, a servicing and repair page with honest response times in high season, a heat pump page, one page for each town he works in most, Perpignan, Cabestany, Canet-en-Roussillon and Saint-Estève, a reviews page pulling in his Google listing, and a contact page with a short form. Each page targets a search people really type, 'climatisation Cabestany' or 'dépannage clim Perpignan', and that's what moves it up.
The same logic holds for a restaurant in the Saint-Jean district, a physiotherapy practice in Moulin-à-Vent, a wine merchant in Rivesaltes or a cleaning company working for the offices of Tecnosud, with pages that follow what customers ask. What I put forward for a manual trade is explained on the website for tradespeople page. And if your customers also come from Hérault, I cover website creation in Montpellier with the same formula and the same plan, and both areas fit in a single site.