I work for businesses in every district the city of Montpellier lists, which means the Centre with the Écusson, Antigone, Beaux-Arts, Boutonnet, Les Arceaux, Figuerolles and Gambetta, then Port Marianne, Prés d'Arènes, Croix d'Argent, Les Cévennes, Mosson, Hôpitaux-Facultés and Celleneuve. The communes of the metropolis get the same work, and a good share of a Montpellier tradesperson's clients actually live in Castelnau-le-Lez, Lattes, Pérols, Juvignac, Saint-Jean-de-Védas, Le Crès, Jacou, Grabels or Villeneuve-lès-Maguelone. A well built site names those communes on its pages, because clients type them into Google before they type your trade.
Building trades carry real weight in the Hérault, with 13,500 artisan building companies on the trades register according to CAPEB, close to half of all artisan businesses in the area. Plumbers, electricians, tilers, painters, masons and air conditioning installers compete for the same searches, and the site often decides between two similar quotes. Shops and services make up most of the 12,210 employer establishments INSEE counted in the city at the end of 2024, with the restaurants and boutiques of the Écusson, health professionals settled near the Hôpitaux-Facultés district, and a digital sector the metropolis promotes on its Entreprendre à Montpellier site, which also brings English speaking founders who need a French site.
Take an electrician based in Prés d'Arènes who works across the whole metropolis. His site has a home page that states his trade and his city clearly, a page for bringing installations up to code, a page for emergency repairs, and one page per commune he drives to often, say Lattes, Pérols and Saint-Jean-de-Védas. Every page shows photos of his own jobs, his hours, a call button that stays visible on a phone, and the list of districts he covers written out in full. That's the structure I describe on my page about the website for tradespeople, and it answers searches like "électricien Lattes" without any paid advertising.
For a shop or an independent in the centre the logic is the same with different pages. A restaurant in the Écusson needs a menu that reads well on a phone, exact opening hours, a booking link and directions from the Place de la Comédie, in French and in English since so many visitors search in English. A physiotherapy practice in Port Marianne needs a page per speciality, fees, how to book, and the tram lines that stop nearby. I design each site from these concrete needs, never from a template, and if you're based further east, my page for businesses in Avignon describes the same offer for the Vaucluse.