I cover the whole of Avignon, inside the ramparts with the Halles on place Pie, rue de la République, rue des Marchands, rue Joseph Vernet, rue Carreterie and rue Bonneterie running down to rue des Teinturiers, the Saint-Didier, Trois-Faucons and Saint-Ruf areas, and outside with Montfavet, Saint-Chamand, Agroparc, the Barthelasse and île Piot, the northern and southern ring road districts and the Cristole retail zone. The shop directory published by the city sorts its addresses by these same neighbourhoods, which shows that this is how people in Avignon find their way around, and a shop's site should use the same words as its customers.
The neighbouring communes are inside my area, Le Pontet, Villeneuve-lès-Avignon, Les Angles, Morières-lès-Avignon, Caumont-sur-Durance, Sorgues, Châteaurenard, Barbentane, Rognonas and Noves, on both sides of the Rhône and the Durance, so across the Vaucluse, the Gard and the Bouches-du-Rhône. A tradesman in Sorgues who works as far as Avignon, or a shop in Villeneuve that targets Avignon customers, has to say so on a dedicated page for Google to understand it, because a departmental boundary means nothing to a customer. If your business extends eastwards, the page on website creation in Aix-en-Provence describes the same service for the pays d'Aix.
The trades I meet most here are the ones the city's shop directory lists first, bakeries, butchers, wine merchants, cheese shops and caterers around the Halles, florists, opticians and pharmacies, hairdressers and beauty salons, but also the makers and art craftspeople of rue Bonneterie and the service trades, electricians, plumbers, locksmiths and garages in the outer districts. The city notes in its 2022 review that personal care, second hand goods, medical services and food are the activities opening most, unlike traditional equipment retail. A site designed for a tradesman doesn't tell the same story as a boutique's site, and I build them differently.
Take a jewellery maker based on rue Bonneterie, who sells in her shop all year and sees her customers change during the festival. Her site would have a home page with a photo of the shopfront and one sentence on what she makes, a page per collection with prices, a « workshop » page showing how the pieces are made, a practical page with the address, the extended summer hours and directions from place de l'Horloge, an English page for foreign visitors, quoted alongside the plan, and a custom order form. Online sales would come next, on a separate quote, once the site gets enough visits to justify it.