I cover the whole of Limoges, the centre with the Carnot-Marceau, Cathédrale and Émailleurs quarters, the Halles centrales on place de la Motte, reopened in 2019 after restoration with their porcelain frieze, the Boucherie quarter and its lanes, then Beaublanc, les Ponts, Beaubreuil, the Val de l'Aurence and La Bastide, and the business zones that keep the city working, the northern industrial zone, Magré, Romanet and the ESTER technology park. A shop in the centre and a company in the northern zone don't speak to the same customers, and their sites have neither the same pages nor the same tone, which I settle during the first conversation rather than afterwards.
The communes around Limoges are inside my area, Panazol, Feytiat, Isle, Couzeix, Condat-sur-Vienne, Le Palais-sur-Vienne, Rilhac-Rancon, Chaptelat, Bonnac-la-Côte, Saint-Gence, Solignac, Verneuil-sur-Vienne and Le Vigen. A tradesman in Couzeix who works across the whole urban area, or a shop in Panazol that also receives customers from Limoges, says so on a dedicated page per commune when the area matters, and I write them from your real journeys rather than a copied list. For a business that also works towards the Auvergne, the page on website creation in Clermont-Ferrand presents the same offer.
The trades I meet most here are first those of tableware and art crafts, because Limoges is the porcelain city, with manufacturers such as Bernardaud, Haviland or Royal Limoges and workshops of decorators and enamellers, around sixty of whom the chamber of trades exhibits every year end in its Galerie des métiers on avenue Garibaldi. Then come the food merchants of the Halles, the building firms, the health professionals settled around the CHU, and the region's leather and shoe workshops. A site designed for an art craftsperson shows the pieces and the know how, a site for a plumber shows lead times and the service area.
Take a porcelain decorator based near the Émailleurs quarter, who sells her pieces from the workshop, on consignment in shops in the centre and at the Galerie des métiers exhibitions. Her site would have a home page with a photo of a piece in progress and one sentence on what she does, a page per series with prices, a « custom » page explaining lead time and deposit, a « classes » page if she runs any, a practical page with the workshop address, opening hours and exhibition dates, and an enquiry form. An English version of the main pages, quoted alongside the plan, would make sense for her, because Limoges porcelain is searched for well beyond the Haute-Vienne.