My working area runs from the centre of Clermont-Ferrand around Jaude to Montferrand, from Les Salins and Vallières to Saint-Jacques, from La Pardieu and Oradou to Croix-de-Neyrat and Champratel, and with those in the neighbouring towns, Chamalières, Aubière, Cournon-d'Auvergne, Gerzat and Lempdes. Each of these places has its own trading life and its own Google searches, and a useful site names these districts and towns by their real names, because that's how people phrase their need when they type from their phone.
According to INSEE, Clermont-Ferrand had 950 construction businesses at the end of 2024, joiners, plumbers, electricians and masons who work for houses in Chamalières as much as for apartment blocks in La Pardieu. Then there are the shopkeepers and restaurant owners of the centre and the Saint-Pierre market, the health professionals set up near the university hospital, the companies that live from Michelin's subcontracting and the laboratories, and the guest houses that host visitors to the Chaîne des Puys. Each family of trades gets different questions, and therefore needs different pages.
Take a joiner based in Cournon-d'Auvergne who works across the whole metropolitan area. His site would have a home page saying what he makes and fits, a windows and doors page with photos of his own jobs, a kitchen and wardrobe fitting page, a stairs and flooring page, one page for each town he works in most, Clermont-Ferrand, Cournon-d'Auvergne, Aubière and Lempdes, a reviews page pulling in his Google listing, and a contact page with a short form. Each page targets a real search, 'menuisier Cournon' or 'pose de fenêtres Clermont-Ferrand', and that structure is what moves it up the results.
I do the same thing, with different pages, for a restaurant in Montferrand, a hair salon in Chamalières, a physiotherapy practice in La Pardieu or a cleaning company working for the offices of Aubière, with pages that follow what customers ask. What I put forward for a manual trade is described on the website for tradespeople page. And if your customers also come from the Loire, I cover website creation in Saint-Étienne with the same formula and the same plan, without rebuilding a site each time.