I work with businesses across the eight large districts defined by the city, from Bordeaux Maritime with Bacalan, the Bassins à flot and the Chartrons, to the centre with Saint-Seurin, Tourny, Mériadeck and Saint-Pierre, through the Grand Parc and the Jardin public, Saint-Augustin and Tauzin, Nansouty and Saint-Genès. To the south that covers La Victoire, Saint-Michel and the Capucins, the Saint-Jean station and Belcier, and across the Garonne La Bastide with Brazza and La Benauge. To the west, Caudéran with the Parc bordelais and Stéhélin keeps its own habits of neighbourhood shopping.
The metropolitan area counts for your customers too, and many Bordeaux tradespeople do most of their work in the neighbouring towns. So I cover Mérignac, Pessac and Talence to the west and south, Bègles to the south, Le Bouscat, Bruges, Eysines and Blanquefort to the north, and on the right bank Cenon, Lormont, Floirac and Bassens. Each town where you really work gets its own page, with what you do there and how long it takes you to get there from your workshop. I never paste a list of empty town names on a page, because Google spots it and your customers don't read it.
The trades I meet most in the Gironde are the craft trades, which are everywhere around Bordeaux. According to the Chambre de métiers et de l'artisanat Nouvelle-Aquitaine, the Gironde had 45,020 craft businesses at the end of 2024. Building work takes a large share, with renovations of the low stone échoppes and town houses that keep masons, joiners, painters and roofers busy. INSEE for its side counted 108,935 active establishments in Bordeaux Métropole at the end of 2024, many of them shops, restaurants and local services that live on customers from their own neighbourhood and town.
Take a house painter based in La Bastide who works on the right bank and in the centre. The site would have a home page that states his trade and his area from the first line, a "peintre Bordeaux Bastide" page with his lead times and how he protects an occupied flat, one page for Cenon and one for Lormont, a page on stone facade renovation with before and after photos of real jobs, and a contact page with a call button and a short form. Each page answers one specific search that local residents really make, which is what gets it shown.