I work with businesses in the historic centre and in every neighbourhood of Aix-en-Provence, from the cours Mirabeau and rue Espariat to the Allées Provençales, and in the nine village cores the city protects with a commerce and crafts safeguard perimeter, namely Célony, Luynes, Les Milles, Puyricard, Encagnane, Pont de l'Arc, Pont de Béraud, Pont des Trois Sautets and Jas de Bouffan. The business zones of La Duranne and the Aix-Les Milles activity hub host service and research companies that also need a clear site for their professional clients, with a page for each service and a contact form that lands in the right inbox.
The neighbouring communes are inside the area I cover, with Venelles, Éguilles, Le Tholonet, Meyreuil, Gardanne, Bouc-Bel-Air, Cabriès, Vitrolles and Ventabren, and a little further out Le Puy-Sainte-Réparade or Saint-Cannat towards the Durance. A tradesman in Gardanne who drives up to Aix should say so in black and white on a dedicated page, and so should a shop in Venelles that delivers across the pays d'Aix, because Google doesn't guess your service area. If your business also reaches the Rhône valley, the page on website creation in Avignon describes the same service for that area.
The trades I meet most in Aix are the ones the city itself lists in its commerce plan, pharmacies, caterers, butchers, bakeries, greengrocers, wine shops, cheese shops, florists, hairdressers, cobblers, driving schools, dry cleaners and art craftspeople, along with the restaurants and bars of the centre, the lawyers and other professionals settled around the courts, and the building firms that renovate bastides and old apartments. Each of these trades has one precise question the site must answer first, the price of a haircut, today's menu, the delivery area or how long a quote takes, and a site designed for a tradesman won't look like the one for a caterer.
Take a caterer based in Puyricard who delivers to Venelles, Éguilles and the centre of Aix. Their site would have a home page that says in one sentence what they cook and for whom, a menu page with prices per person, a page for each type of event (a wedding in Le Tholonet, a company lunch in La Duranne, a birthday buffet at home), a page listing the communes they deliver to with the ordering lead time, a gallery of photos of real plates, a quote form with three fields and the Google reviews shown under the map. The market days on place Richelme and the cours Mirabeau would sit in the footer, where their customers run into them.