I work with businesses in every neighbourhood listed by the city, from the centre with the Grande Île, the Petite France and the Contades to the Krutenau, the Bourse and the Esplanade, through the Conseil des XV and the Orangerie. To the south that covers Neudorf, the Schluthfeld, the Musau, the Meinau with the Plaine des Bouchers, the Neuhof and the Stockfeld, and towards the Rhine the Heyritz, Malraux, the Coop and the Port du Rhin. To the west, Koenigshoffen, the station and Les Halles, Cronenbourg, Hautepierre, the Poteries, the Montagne Verte and the Elsau, and to the north the Robertsau and the Wacken.
The Eurométropole has 33 towns, and many Strasbourg tradespeople do most of their work outside the city itself. So I cover Schiltigheim, Bischheim and Hoenheim to the north, Illkirch-Graffenstaden, Ostwald and Eschau to the south, Lingolsheim, Eckbolsheim and Oberhausbergen to the west, and La Wantzenau towards the north east. Kehl, just across the Rhine, belongs to the catchment area of many shops in the centre and in Neudorf, and the site can say so. Each town where you really go gets its own page, with what you do there and how long it takes you to arrive.
The trades I meet most here are the Alsatian craft trades. The Chambre de métiers d'Alsace supports 50,000 craft businesses in Alsace, and names among its sectors the motor trade, hairdressing, beauty, food trades and art crafts. Around Strasbourg that means garages and body shops in the business zones of the Plaine des Bouchers and the Meinau, hair salons and beauty studios in every neighbourhood, bakers, butchers and caterers, and building trades that renovate the timber framed houses of the centre as well as the family houses of the Robertsau, many of them run by owners who also serve German speaking customers.
Take an independent garage based in Schiltigheim that gets customers from Bischheim, Hoenheim and the north of Strasbourg. The site would have a home page that says what it does and for which makes, a "garage Schiltigheim" page with servicing options and lead times, one page for Bischheim and one for Hoenheim, a page on preparing a car for the roadworthiness test with photos of the workshop and the team, and a contact page with a call button and a short form. Each page targets an exact search, and together they describe the real business without an empty promise.