I cover the whole of Reims, the centre around place Drouet d'Erlon and rue de Vesle, the Boulingrin quarter and its market hall on rue de Mars where the market runs on Wednesdays, Fridays and Saturdays, Clairmarais and its business district near the station, then the quarters the city has grouped into neighbourhood councils, Barbâtre Saint-Remi Verrerie, Bois d'Amour Porte de Paris Courlancy, Cernay Jamin Jean Jaurès Épinettes, Châtillons, Chemin Vert Europe, Croix-Rouge Croix du Sud, La Neuvillette Trois Fontaines, Laon Zola Neufchâtel Orgeval, Maison Blanche Sainte Anne Wilson and Murigny. A shop in the centre and a tradesman in Murigny don't have the same customers or the same searches, and their sites don't look alike.
The communes of the Grand Reims are inside my area, Tinqueux, Bezannes, Cormontreuil, Bétheny, Saint-Brice-Courcelles, Witry-lès-Reims, Cernay-lès-Reims, Taissy, Saint-Léonard, Champfleury, Courcy, Saint-Thierry and the other villages of the ring. A tradesman in Cormontreuil who works across the whole urban area, or a shop in Tinqueux that receives customers from Reims, says so on a dedicated page per commune when the area matters, and I write them from your real journeys. For a business that also works in the capital, forty five minutes away by TGV according to the tourist office, the page on website creation in Paris presents the same offer.
The trades I meet most in Reims are commerce and services, which make up most of the commune's establishments according to INSEE, the food merchants and producers of the Boulingrin market, the restaurants and cafés of place Drouet d'Erlon, the hotels and businesses that live off visitors to the champagne houses, Veuve Clicquot, Taittinger, Ruinart, Pommery, Lanson or Mumm, the professionals of the centre and Clairmarais, and the building trades, roofers, plumbers, electricians, joiners, who maintain the houses of the urban area. A site designed for a tradesman puts the area and lead times first, a restaurant's site puts the menu and booking first, and I build them differently.
Take a roofer based in Cormontreuil who works in Reims, Tinqueux, Bétheny and Taissy. His site would have a home page that says in one sentence what he does and where, a page per service (roof renewal, storm repairs, zinc work, loft insulation), a page listing the communes covered with the response time, a « before and after » page with photos of real jobs, an « emergencies » page with a tappable number, and a three field quote form that lands on his phone. Each service page would answer the price question with an honest range, because it's the first question asked on the phone, and the Google reviews would sit under the form.