I work with businesses in every district of Nancy as the City draws them, the centre and Charles III, Léopold and the Ville vieille, Trois Maisons, Boudonville and Scarpone, Beauregard and Boufflers, Poincaré and Foch, Mon Désert and Saurupt, Haussonville and Blandan, Saint-Pierre and Bonsecours, the Rives de Meurthe and the Plateau de Haye. The twenty towns of the Métropole du Grand Nancy are covered the same way, Vandœuvre-lès-Nancy, Laxou, Villers-lès-Nancy, Maxéville, Saint-Max, Tomblaine, Jarville-la-Malgrange, Essey-lès-Nancy, Malzéville, Ludres, Heillecourt and the others. A shop in the Ville vieille and a tradesperson in Ludres don't talk to the same customers, and their sites don't look alike either.
The trades of Nancy are first those of commerce and services, the centre being the main commercial hub of the metropolitan area according to the City, with its pedestrian streets, its markets and its restaurants. Craft businesses matter too, and building trades lead them, the ISM-MAAF barometer quoted by La Gazette France in July 2026 counting 39% of craft businesses in Meurthe-et-Moselle in construction, ahead of services. In practice that means building tradespeople renovating the old buildings of the centre and the houses of Villers-lès-Nancy or Saint-Max, hairdressers, garages and practices in every district, and on the Rives de Meurthe, venues such as L'Autre Canal and the cinema that draw an evening crowd around the boulevard d'Austrasie.
Take an electrician based in Laxou as an example. His site would have a home page announcing the trade and the area covered, one page per service, rewiring to current standards, consumer units, charging points, emergency repairs, then one page per town served, Nancy, Laxou, Villers-lès-Nancy, Maxéville and Vandœuvre-lès-Nancy, each with photos of real jobs. One page explains how a quote works and the response times, another shows reviews, and the company page gives the address, the hours and a number that can be tapped from a phone. With that structure the site appears for "electrician Nancy" and for "electrician Laxou" with two distinct pages, and a resident of Maxéville lands on the page about their own town.
For a shop in the centre the structure changes, the home page shows the shopfront and how to arrive on foot or by public transport, one page per product family, a page about the person who runs the shop, and the hours at the top of every page because that's the first question asked. If you also work towards Metz, website creation in Metz follows the same logic and I can plan one page per city from the start, which costs less than adding pages later outside the plan. Companies selling to other companies get a shorter site, which acts as a calling card before a first meeting.