01
Design
From design system to final interface, I treat every screen as a unique object. Figma for the mockup, code for production, attention to detail at every step.
Paris · Montreux
Custom SaaS products, e-commerce and AI tools
NICOLAS LECOCQ
Custom-built products for founders and companies that demand the same standard from performance as from design. SaaS, e-commerce, AI tools, internal applications.
Trusted internationally since 2010
A premium product is not a technical demonstration, it is an accumulation of right decisions: a pixel placed there, an API call avoided, a transition tuned to the right duration. That accumulation is what I bring to every SaaS, e-commerce platform or AI tool, the kind that separates a deliverable that ages badly from a product that holds up over time.
Expertise
02
Performance
Targeting Lighthouse 95+ on every delivery, Core Web Vitals held, animations restricted to transform and opacity. Speed is a feature, not a bonus.
03
Stack
Next.js, strict TypeScript, Tailwind, React Three Fiber, GSAP. Tools serve the product, not the other way round. Headless when it fits, custom when it adds.
04
Longevity
Technical SEO, WCAG AA accessibility, monitoring, multi-year evolution. A shipped site is not a finished site.
04My products
The ecosystem I build
7 products I design, code and grow. Proof that beyond client work, I live the same day-to-day reality as my clients.
LinkedGrow
AI-powered LinkedIn post generator that learns your voice. BYOK, up to 96% cheaper than alternatives.
DigiHold
The portal that distributes the entire Digi* product suite.
DigiCommerce
WordPress plugin for selling digital products, services and online courses.
DigiFlash
The fastest WordPress FSE theme, perfect Lighthouse score, Full Site Editing.
DigiBlocks
Custom Gutenberg blocks for WordPress.
DigiConsent
WordPress cookie consent banner, compliant with GDPR, CCPA and LGPD.
DigiFusion
Lightning-fast WordPress theme, Core Web Vitals optimised, integrated visual builder.
05Client projects
For my clients
A selection of projects I've designed and delivered for founders and design teams.
01Dynastie Hammam - Figma UI/UX Design
Full Figma design for Dynastie, a Moroccan hammam in Geneva, built around user-friendly navigation, modern aesthetics and rich visual storytelling. The design provides a clear structure for future development and locks in a memorable brand experience for clients.
03IBS - Custom WordPress Site
IBS website built on a custom WordPress theme, deeply optimised for speed, responsiveness and SEO. A clean design for fluid navigation and a stronger user experience. The result is a professional, efficient and scalable platform tailored to the client's business operations.
02LPL University - Complete Website Refonte
Figma prototype and full website build for LPL, a medical university, anchored by intuitive navigation, a clear content hierarchy and professional aesthetics. The result is an engaging, accessible experience for students and faculty and a solid blueprint for future iterations.
04Lecocq Renovation - Corporate UI/UX
Corporate Figma design for Lecocq Renovation, built around a professional, clean and cohesive visual identity. The design prioritises usability and brand consistency, and lays a clear foundation for future web or marketing applications.
06Testimonials
What founders say
A few words from the clients I've had the privilege to build with.
LPL University website
I engaged Nicolas to develop our LPL university website under a very tight deadline, and he delivered flawlessly. He created a fully functional, user-friendly, and visually appealing site that met all our requirements. I would gladly work with him again and highly recommend his services.
AI SaaS optimization
Nicolas is smart, efficient, and fully committed to the project's goals. I had vibe-coded a plugin full of bugs and Nicolas fixed everything. I loved working with him: if you need an expert, look no further. He understood the project and resolved the issue faster than expected. I highly recommend him.
Website creation & optimization
I cannot recommend Nicolas highly enough. He created an absolutely stunning website that is not only impressive but also flawless. The site is perfectly optimized and loads in under a second. If you want the perfect combination of creativity and lightning-fast performance, he is the one to trust.
06Process
01 / 050102030405
Scoping
Brief, constraints, scope, business goals. I leave with a short plan and verifiable success criteria before a single line of code.
Direction
Wireframes, design system, high-fidelity Figma mockups. Step-by-step validation so no visual decision is pushed to later.
Build
Once the mockups are approved, I code the product end to end. You receive the finished product, tested and ready to ship.
Launch
Automated tests, performance audit, WCAG AA accessibility, monitoring. The product ships with its manual and its guarantees.
Evolution
Technical support, continuous optimisation, new features. A shipped product is not a finished product, it is a living one.
07Stack
Tools of the trade
The stack I know inside out and reach for whenever it serves the final product.
Next.jsTypeScriptTailwindWordPressReactVercelStripeCanvaFigmaSEOGEONext.jsTypeScriptTailwindWordPressReactVercelStripeCanvaFigmaSEOGEO
Tooling is never ideological. Headless when it fits, WordPress when it adds, custom when it is the obvious answer.
08Contact
Let's make somethingthat lasts
Send me your brief — I'll get back with a first read of the project.
Start a project